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Why My App Ranking is Going Down

why app ranking going down


Recently I made the changes in my app page, hoping for the improvement in the app ranking , but it has got opposite reaction and my app ranking started going down.


app ranking going down

luckily I come across to A/B split testing 

A/B Split

Testing is a technique many people use to see whether Version A does
better in converting into a download in our case for an app developer in
comparison to Version B

You can do this with everything such as your app description, screenshots, video
previews, names, call to actions, colors, sizes, pricing, landing pages, headlines,

So I decided to run the Testi with my new Icon and old and the result was surprisingly shocking .

AB split testing result

AB split testing result

as you can see my old icon is giving me three times more install , So I instantly change the icon back to old one.


You can find A/B split section under Store Listing – Experiment

Virendra kumre on Facebook
Virendra kumre
Virendra kumre
hi, i am indie game developer

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